Poster Printing: A Complete Guide

If you need to print posters to promote an event, advertise a product, or decorate a space, it's important to know the ins and outs of poster printing to achieve professional results. In this guide, we answer the most common questions about poster printing, from choosing the right paper to the best graphic design software.

What is a poster?

A poster is a large-format paper medium used for visual communication, with the aim of conveying a clear and immediate message. It is typically displayed in public spaces to promote events, advertising campaigns, political announcements, or cultural initiatives. Thanks to online poster printing services, today it's possible to produce print runs of any size quickly and with high quality.

What printing method is used for posters?

Two main technologies are used for poster printing:

• Digital printing: Ideal for small runs and quick customization, it offers high quality and production speed.
• Offset printing: Perfect for large quantities, it guarantees low costs for large runs and vibrant colors thanks to the use of specific plates and inks.

What paper should I use to print a poster?

The choice of paper is essential to achieving optimal results in poster printing. The main options are:

• Glossy coated paper: Perfect for bright colors and detailed images.
• Matte coated paper: Ideal for a more elegant and less reflective finish.
• Blueback paper: Used for billboards, thanks to the blue backing that prevents show-through.
• Photographic paper: Choice for high-definition posters and fine art prints.

What program should I use to create a poster?

To design a professional poster, you can use different software:

• Adobe Photoshop: Ideal for high-resolution images and complex work.
• Adobe Illustrator: Perfect for vector graphics and text Sharp.
• Canva: Simple and intuitive, with ready-to-use templates.
• CorelDRAW: Excellent for illustrations and layouts.
• Affinity: Photo editing, graphic design, and layout software for Mac, Windows, and iPad.

What is digital printing?

Digital printing is a direct printing method that uses digital data to reproduce images on paper, without the need for plates or matrices. It is perfect for short runs and offers quick turnaround times at a low cost, making it the ideal choice for poster printing in small or custom quantities.

What size are posters?

Posters usually come in standard sizes, such as:

• A3 (29.7 x 42 cm)
• A4 (21 x 29.7 cm)
• 50 x 70 cm
• 70 x 100 cm

The size depends on the intended use and the type of display.

What size are posters?

Advertising posters come in larger sizes than posters. The most common are:

• 50 x 70 cm
• 70 x 100 cm
• 100 x 140 cm
• 6 x 3 meters (for large street posters)

Print quality posters

Poster printing is done at a resolution of 720 or 1440 dpi on 120 gsm blueback paper. This paper is shinier than 115 gsm, and the printed colors are vibrant and brilliant. The cost is slightly higher, but the quality is significantly superior to 115 gsm poster paper.

Printing a poster requires choosing the right materials and techniques to achieve a professional result. With modern online poster printing services, you can easily order your custom posters and receive them quickly, with perfect color rendering. With the right attention, your visual communication will be effective and impactful. Choose the right format, the right paper, and the best software to create an eye-catching design!